A game lasts 90 minutes – but what happens during the remaining 9,990 minutes of the week?
Players should be able to concentrate on football. Therefore it is necessary to support them in their everyday lives; there are special requirements in the lives of professional football players. The persistent scrutiny of the media demands that players behave professionally outside the stadium as well. Thus social media such as Twitter and Facebook take on greater significance.
Such a positive image pays off. It facilitates the search for sponsors, something we actively pursue. This way, the nest egg of the player grows even when he is not kicking the ball.